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A good digital marketing strategy is one that is tailored to the specific goals, target audience, and budget of a company. However, here are some general steps that a digital marketing company might follow when developing a strategy for their clients: 1. Define Goals and Objectives: The first step is to clearly define the goals and objectives of the digital marketing campaign. These might include increasing website traffic, generating leads, improving brand awareness, or increasing sales. 2. Identify Target Audience: The next step is to identify the target audience for the campaign. This might involve creating buyer personas to better understand the characteristics and behavior of the target audience. 3. Conduct Competitor Analysis: It is important to conduct a thorough analysis of the competitor landscape to identify opportunities and areas for differentiation. 4. Choose the Right Digital Marketing Channels: Based on the goals, target audience, and budget, a professional digital marketing company will choose the most effective channels to reach the target audience. This might include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. 5. Develop Content Strategy: A key part of any digital marketing strategy is creating high-quality content that engages the target audience and encourages them to take action. 6. Implement the Strategy: Once the strategy has been developed, it is time to implement it across the chosen digital marketing channels. 7. Monitor and Optimize: It is important to continually monitor the performance of the campaign and make adjustments as needed to optimize results.

I came into contact with Ralph and several others whilst searching for my own half-brother born at The Haven, so in 2009 I setup a closed Facebook group The Haven, Baptist Mother & Baby Home, Yateley, Hampshire for anyone who has a close link with someone born there. Whilst many members are there to find out more about the home and the situation that the birth mum's found themselves in, often they are also hoping for contact and the group has hopefully helped provide them with information on how to find out more, register on the Adoption Contact Register and apply for intermediary services to help with their search. We've even helped with contact in a few instances, including this wonderful reunion story and also had a Haven baby apply to join and been able to tell them that their birth family had been looking for them and been members of the group for over 6 years. Of course it's not always a happy ending, but members are very supportive of each other when that happens and sometimes birth mum's are able to recall details of others who were at The Haven at the same time and shed some personal insight. More recently I've started work on a website abouot The Haven, particularly for those who don't use Facebook. As well as info about the home, I plan to add some personal stories if contacts agree (anonymised as appropriate) and also links to other related sites, so I'll be adding one to The Ralph Story of course.

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